As an independent author and the publisher of a small press, I am always, eternally, and forever looking for ways to market and promote my books. It's an essential part of the job. I do marketing and promotion tasks weekly. Should do them daily.
I can write and publish the most awesomely delicious books, but if readers don't know about those books, they won't buy them.
Over the years, I've tried various methods for making people aware of my books. I've paid to have book trailers made. Those help; everyone likes to watch a short, well-made video that teases and intrigues.
I regularly submit my books to book review blogs, because those sites can spread the word about a book all across the worldwide web. In fact, I constantly troll the internet for book review sites that would be a good fit for my books.
I blog regularly, and you, dear reader, are tasting the fruit of that effort at this very moment. I write pieces for the Huffington Post. I create podcasts for an iTunes podcast channel. I've recently started a BlogTalkRadio show, "Independent Artists & Thinkers."
The way it works is that readers subscribe to BookGorilla. When they sign up, they choose their personal reading preferences from a detailed list of genres and sub-genres. Then, every day, subscribers receive an email tailored specifically to their individual preferences. This email lists top quality ebooks that are, for a limited time, offered either free or at a juicy discount.
Kindle Nation Daily is more like a news service for all things kindle, and it dovetails with BookGorilla to offer bargains to readers. For my recent novel BROKEN, I paid for a Kindle Nation Daily feature, which includes an excerpt, and received a free slideover to the BookGorilla email blast. The KND feature looked gorgeous:
Beautiful, yes? Beneath the 5 Star Praise box was the excerpt, so readers could get a taste of the novel--so they would be tempted to buy it. The same day, Broken was included in the BookGorilla email blast:
Nice, right? But much more than nice. It's effective. Immediately, book sales increased. Amazon ratings started rising. After a while, I took screenshots to capture those lovely high rankings:
It was extremely satisfying to watch the ratings rise! I didn't capture the ascent at its peak, because I was busy through the day. To be clear, the ratings rose because the book was selling and selling! These screenshots speak for themselves. BookGorilla, with Kindle Nation Daily, was an effective way to market and promote my novel. I recommend it.